Creating
Awareness

Awareness is an essential element of any media campaign, but it cannot be viewed in isolation. As only a low number of HCPs interact directly with advertising, we anticipate likely actions and connect our clients’ media channels to ensure that Awareness translates to Engagement

  • Digital Display

    Repetition of messaging within a relevant environment, provides front-of-mind recognition and recollection.

  • Social Media

    In our highly regulated industry, there are limitations. However, Paid Social can be engaging and persuasive.

  • Print Advertising

    Printed publications are still highly valued by healthcare professionals, and have an important role to play, especially in local-market campaigns.

  • Organic Search

    Increased Awareness will increase online searches. This is a primary outcome of any digital media campaign.

  • SEO

    Often overlooked during website creation, an effective Search Engine Optimisation programme will maximise relevant traffic to brand or company assets.

  • Paid Search (PPC)

    For Disease Awareness or Patient campaigns, Paid Search can be a cost-effective way to direct a relevant audience to your specific destination.

Awareness should not be viewed in isolation.
By connecting related media channels, our Awareness campaigns also help our clients drive Engagement with HCPs.

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LAUNCHPAD analytics

Awareness starts with taking the time to understand who your audience are and where to look for them. Launchpad analytics makes it easy.

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