Awareness is an essential element of any media campaign, but it cannot be viewed in isolation. As only a low number of HCPs interact directly with advertising, we anticipate likely actions and connect our clients’ media channels to ensure that Awareness translates to Engagement
Awareness should not be viewed in isolation.
By connecting related media channels, our Awareness campaigns also help our clients drive Engagement with HCPs.
Awareness starts with taking the time to understand who your audience are and where to look for them. Launchpad analytics makes it easy.
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