We were delighted to launch the new mms360 brand at the PM Awards, held at the Grosvenor House Hotel in London, at the end of January. The timing was perfect and it provided the ideal opportunity to show the new name and branding to over 1,000 pharma industry marketers, healthcare publishers and agencies.
We could have just advertised the name change but our objective was to engage with our audience and be able to discuss the changes too! We ended up engaging from about 8.30am until past midnight! It's fair to say that we were 'engaged-out' by the end of it, but by sponsoring the Award, attending the event, advertising in the brochure and distributing information, we achieved our objective.
The PM Awards has always been the biggest awards ceremony for the UK pharma industry. The focus has changed this year, with less emphasis on advertising and more on the other elements that contribute to the marketing of brands and engagement with HCPs. In fact, this change has coincided precisely with our change of emphasis and reflects the evolving demands of the industry. At MMS360, I'm pleased to say that we have recognised this for some time and our business had proactively developed to deliver the appropriate solutions for clients, rather than being reactive in responding to these changing needs.
To provide the opportunity to get the new name and branding centre stage, we sponsored the Craft Award for Animation category.
The Bronze Award went to Brintellix By: HAVAS LYNX For: Lundbeck
The Silver Award to Cymbalta By: HAVAS LYNX For: Eli Lilly
However the winner of the Gold Award was CYP2D6 Awareness By: Woolley Pau Gyro For: Napp
If you’d like to find out more about the Award winners, please click the link.
Bertalan Mesko: Medical Futurist
Jody Retains World Title
We were delighted to launch the new mms360 brand at the PM Awards, held at the Grosvenor House Hotel in London, at the end of January.
We were delighted to share news of the new mms360 name, with the many who joined us...